How can virtual reality drive tourism?

Visiting far flung parts of the world often ranks pretty high on most people’s bucket lists.
With increasing developments in technology, particularly virtual reality, most of us can get our culture fix from the comfort of our own home.
While there’s no substitute for travelling the world, virtual reality (VR) allows you to explore parts of the world, attractions and museums that might take your fancy, but not enough to part with your money.
However, it’s not just about virtually experiencing places you’ll likely never visit.

Driving visitor numbers

These days, companies are using VR to market their attractions, boosting customer perception and increasing overall visitor numbers.
In 2017, The Wildlife Trust of South and West Wales received £30,000 from Visit Wales to create two VR videos – “Dolphin dive” off the coast of Pembrokeshire and “Flight of the kingfisher” over Teifi Marshes Nature Reserve in Cilgerran.
Gina Gavigan, the charity’s marketing development manager, said they showcased the videos at consumer shows, wildlife attractions and schools, which increased awareness and boosted engagement with younger audiences.
As a result, 85% of people who had watched the videos responded to a survey saying they would visit Wildlife Trust attractions.
More than three quarters of the world’s biggest brands now utilise VR, with brands like BMW, IKEA and Porsche, all incorporating VR and augmented reality experiences into their marketing strategy.
Even unexpected organisations, such as Alzheimer’s Research UK’s A Walk Through Dementia prove the scope of opportunity for mixed reality to inform, influence and enhance our everyday lives.
At Seymour & Lerhn, we create immersive experiences for schools, heritage attractions and museums, allowing you to experience places you’ve never been and also places from history.

Using virtual reality, we have the capability to explore places that we can no longer experience and developments in technology means anyone with an internet connection can access VR right from their smartphone.
Get in touch to find out how virtual reality could drive your visitor engagement.